Market Fit Alpha Blog Get the book

Market Fit Alpha Blog · coming soon

Evidence before execution

The blog of Market Fit Alpha, Earl Red's book and operating system for finding product-market fit in the age of AI: a four-step loop of assumption, experiment, evidence and alpha, run before you build rather than after. 25 chapters in 7 parts, in paperback and on Kindle (included with Kindle Unlimited), with a free Field Kit of worksheets and templates.

Experiments and EvidenceThe cheapest test that could prove you wrong, and how to read what it says back.
Building in the AI EraBuilding got cheap. Knowing what to build did not.

The book

Meanwhile, the book is out.

A practical operating system for founders who want evidence before execution: one four-step loop, assumption to experiment to evidence to alpha, run before you build the wrong thing.